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[以色列] 尤瓦尔·赫拉利

品牌并非现代发明的概念。就像猫王一样，法老的重点也在于品牌，而不在于活的生物体。对于数百万歌迷来说，猫王形象的重要性远远超过其生物体本身，就算他过世已久，歌迷依然为之倾倒

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